To advocate is to defend a cause or proposal. UNDP’s Communications Toolkit defines advocacy as a call for actions to reach particular goals. It increases awareness so that people will make changes, whether in their own behavior or in the social, political and economic institutions that govern their lives. Successful advocacy highlights problems to explain the need for change, and recommends concrete solutions available and appropriate to the people concerned. It is a useful means of communication in general in UNDP’s project management. However, in electoral assistance, advocacy needs to be approached carefully so that the UN’s impartiality is maintained.
2. Resources: Getting an Early Start
Initial discussions with donors about possible financial support for electoral assistance should start during the needs assessment phase. More detailed negotiations will ensue once project arrangements, the related project budget and donor positions have become clear.
3. Successful Partnerships
The cost of holding an election requires capacities and resources that often are beyond the reach of many developing countries. Building partnerships with democratic stakeholders and international actors can help maximize the financial and technical assistance necessary.